Careers
Marketing Specialist
Develop and implement impactful marketing campaigns, enhance our facility’s visibility, and strategically position us within the senior living sector.
As a Marketing Specialist at Frontline Management, you’ll be key in building our brand and delivering powerful marketing initiatives. You’ll be involved in every stage, from brainstorming to implementation, helping to develop an engaging marketing strategy and maintaining a cohesive message across all platforms.
- Develop and execute marketing campaigns: Design and implement strategies to enhance brand visibility and drive engagement.
- Conduct market research: Analyze industry trends and competitor activities to inform campaign strategies and tactics.
- Create and manage content: Develop compelling content for various channels, including social media, websites, and email marketing.
- Monitor and report on campaign performance: Track key metrics and analyze results to optimize future marketing efforts.
- Collaborate with cross-functional teams: Work closely with other departments to align marketing efforts with overall company goals.
- Manage brand consistency: Ensure all marketing materials and communications adhere to the company’s brand guidelines and messaging.
- Coordinate events and promotions: Plan and execute events and promotional activities to boost brand awareness and engagement.
- Handle media relations: Build and maintain relationships with media outlets and manage press releases and public announcements.
- Experience in Marketing: Proven track record in creating and managing marketing campaigns, ideally within the senior living or healthcare sectors.
- Strong Communication Skills: Excellent written and verbal communication abilities for crafting compelling content and engaging with diverse audiences.
- Knowledge of Digital Marketing: Proficiency with digital marketing tools, including social media, email marketing, and content management systems.
- Analytical Skills: Capability to analyze data and campaign performance, and use insights to refine marketing strategies.
- Creativity and Innovation: Demonstrated creativity in developing engaging marketing materials and strategies.
- Understanding of Senior Living Industry: Familiarity with senior living and healthcare trends and best practices.
- Competitive Salary: Attractive compensation package with opportunities for performance-based increases.
- Comprehensive Health Benefits: Medical, dental, and vision insurance to support overall well-being.
- Retirement Savings Plan: 401(k) plan with company match to help employees plan for their future.
- Professional Development: Access to training programs, workshops, and certifications to enhance skills and advance careers.
- Flexible Work Schedule: Options for remote work or flexible hours to support work-life balance.
- Generous Paid Time Off: Vacation, sick leave, and holidays to ensure ample time for rest and personal needs.
Lori Walker